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to grow a vibrant, healthy brand, Be better at more right conversations with right people.


See your brand through the lens of the customer. Be clear in your messaging. Focus on the right people. 

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to grow a vibrant, healthy brand, Be better at more right conversations with right people.


See your brand through the lens of the customer. Be clear in your messaging. Focus on the right people. 

Do you find it difficult to message your brand in a way that sparks an authentic connection with the right people?

You're not alone...

When we lead our brand messaging with "what" we do and "how" we do it, we actually build a wall when we think we're building trust. 

Traditional brand messaging leads with features, process, and data. Some brands lead with benefits...others with experiences. While these things represent necessary parts of core brand messaging, leading with them doesn’t build trust.

More importantly, the way traditional brand messaging is constructed is by looking through our own lens of our brands. The fact is, we are all so close to our brands that we aren’t naturally positioned to see our brands from the perspective of our customers.

So how do we solve that?

See your brand through the lens of the customer. Be clear in your messaging. Focus on the right people.

Grow your business the right way. Join the bClear Project...a live brand transformation and marketing strategy workshop. Register now.

Peter Snell, Brand Strategist and Your Host

Sign up to stay up to date on the next bClear Project!

Register Now
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Testimonials


"...think about the customer's perspective. It's not about GuideIT. It's about the results we can get for that customer."

- Chuck Lyles, CEO at GuideIT

Testimonials


"...think about the customer's perspective. It's not about GuideIT. It's about the results we can get for that customer."

- Chuck Lyles, CEO at GuideIT

Chuck Lyles, CEO at GuideIT

 
Register Now
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Testimonials


"What I'm most excited about, is how excited a lot of the folks inside the company that have been here a long time. How excited they are with the new doors that are opening, how we're positioning ourselves, the new buzz and the new feel about MedAssist."

- Paul Holland, EVP at MedAssist

Testimonials


"What I'm most excited about, is how excited a lot of the folks inside the company that have been here a long time. How excited they are with the new doors that are opening, how we're positioning ourselves, the new buzz and the new feel about MedAssist."

- Paul Holland, EVP at MedAssist

Paul Holland, EVP at MedAssist

 

Ready to view your brand through the lens of the customer?

Register Now